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Custom Exhibit in less than 3 weeks

Publicly-traded Copperweld needed international presence, and fast

Advent was challenged to produce a 20×30 custom exhibit in less than 3 weeks to reflect the newly developed brand of Copperweld. The goal was to create a custom exhibit with a conference area, stage, kitchen and bar with a strong brand focus.

Copperweld knew time was short, and didn′t know if a custom exhibit design was still a possibility. Adding to an already short time frame, the contacts for this project were mostly in the UK and Germany. Advent  could only communicate through email a couple times a day because of the time difference. Graphic approval was especially difficult to keep on schedule. Rushing the setup of international shipping was also a challenge. From clearances to commercial invoices, it was like learning a new language.

Advent kept a tight schedule and delivered the custom exhibit on time to the show in Germany. The client was pleased with the end results, despite the challenges of such a quick-turnaround.

Authored By rmyers

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